Leader Group of companies are one of the oldest and leading family business group established in 1916 in Al Ras Dubai, into the general trading business and gradually diversified and specialized into the sport goods and fitness product industry.

Mainly Leader Sport Trading indulge in trading of sport goods and fitness equipment in retail and wholesale basis. Company is largest importers of sport and fitness equipments in U.A.E and also leading exporter of sport and fitness equipments to Middle East countries.

Presently the group is owned and managed by "Mr. Tayeb Mohammed Ibrahim", Proprietor of the group, a well experienced and dedicated businessman whose expertise brought the group to its present position.

Distributor for various brands like Mizuno, Peak, Joma, Steelflex, Impulse, Body Solid, Matrix, Proteus, Life Gear, Lifetime, Harrows, Horizon Fitness, Strength Master, Mesuca, Jorex, Tretorn, Donic, Tabata, NB Enebe, etc.

Why choose us

We are continuously striving for synergy between technology, fashion and human-resources to provide products and services that meet quality performance and price aspirations for our customers.

Our vision is to become professionally managed and committed body to see utmost customer satisfaction and respect their value. We as a group shall strive to foster culture of trust, support and continuous earning while meeting clients.

Company provides after sale service through their service centers available.

Company equipped with spacious Ware Houses for storage purpose.

To maintain a safe and sound environment for the employees accoommodation is provided to them.

Company maintains a fleet of car services to pick up and drop the employees.

Main Business

  • Our showroom is the largest sports displays showroom in Asia featuring the major brands and our own products related to all kind of sports and athletics items.

  • Company is presently operating through its “16 showroom” and more than 100 stockiest in the U.A.E. and other Middle East countries.

  • Stockiest consist of Hypermarkets, supermarkets, small and medium size sport companies and other trading company who are selling sports and fitness equipments.

  • Leader Group has started wholesale trading of sport and fitness products by name of Tayeb Afsar Trading establishment and gradually enters into the retail market by name of Leader Sport Trading.

Our valuable customers

Ministry of Interior Abu Dhabi
Ministry of Education Abu Dhabi
Dubai Muncipality
Civi Defence Dubai
Dubai Airport
Abu Dhabi Airport
Dubai Police
Abu Dhabi Police
Dubai Port
Dubai Customs
Etisalat
Dubai Autodrome
Dubai Club
Dubai Land
Dubai World
Dubai Bank
Sharjah Club
Ski Dubai
Al Shabab Dubai
Al-Nasr Dubai SC
Baniyas Club
Al-Wasl F.C
Al Ain FC
Al-Ahli Dubai F.C